What is #HASHTAG PHOTO PRINT?
A hashtag printer is an innovative solution that can be placed permanently at a venue. The printer automatically prints all photos that are posted on Twitter or Instagram and tagged with a pre-defined hashtag. No matter where the photos were taken – outside or inside the venue or even in another country – as long as posts use the hashtag, photos will be printed. Guests can then pick up their photos at the printer and take them home as souvenirs.
Hashtag printing gives brands the perfect opportunity to expand their social media outreach by having more interactions with their hashtag.
These days, when it comes to birthdays, conferences, and festivals, it’s all about the souvenir photos. It seems that any and every gathering worth its digital weight is incorporating the hashtag printing station. Not only are they turning up everywhere; but the station and its surrounding vicinity is like a magnet, attracting people from the time the venue doors open to the time they close. This is all thanks to a little piece of technology known as the #HASHTAG PRINTER.
How it Works
Consumers and influencers use their own phones to snap pictures and post them to Instagram and Twitter. When they use your hashtag, they get a printed copy at the Hashtag Photo Print.
Photos are uploaded on Instagram or Twitter using a specific hashtag created for your event or associated with your brand.
#Hashtag printers monitor social media and pick up tagged photos. A template is applied to the picture frame and instantly printed. All prints can include your event name, design, branding, and logo. Other customizable options are also available.
#HASHTAG PHOTO PRINT BENEFITS FOR YOUR VENUE
INSTAGRAM IS THE FASTEST GROWING PLATFORM ON THE PLANET
It’s true. With 500 million Instagram monthly active users worldwide which represents about 20 percent of global internet users, Instagram is quickly taking its place among the heavyweights of the social media platforms. And what better way to connect your brand with the world? With Instagram comes a passionate bunch of photographers who love nothing more than taking great photos and having them fawned over by their community of followers. Add a real-life experience such as printing their photo on the spot and you’ve got a bunch of very happy customers excited to tell the world about you.
ORGANIC BRAND PROMOTION
The best brand promotions feel like a friend is recommending something to you. A Live Instagram Printer delivers all this and more. As long as they use the venue or event-specific hashtag, users can upload photos and have them printed on the spot. Each photo printed is surrounded by your branding or a call to action. Instagram Printers allow you to continue to ride the wave of customer engagement long after your event finishes, with the uploaded images attached to your specified hashtag on Instagram for the long haul.
It is so easy for users to participate. Anyone with a smartphone and the Instagram app can get involved. When everyone becomes the photographer there are no lines, no queuing, and users simply snap, tag and print.
SOMETHING TO TAKE HOME
Printed photos give people a tangible item to take home and appreciate long after the event comes to a close. A fridge magnet will keep memories up in the kitchen for years to come.
IMPROVE YOUR SOCIAL MEDIA FOOTPRINT
Even if you’re not on social media, your guests are. For a photo to be printed, it has to be shared with the public. This means that Twitter and Instagram feed will quickly fill up with news and snapshots from your venue. The heightened coverage will engage guests and promote your venue to those who’ve never visited your business. Placing the Hashtag Printer in your venue could triple your social media footprints.
REACH A YOUNGER DEMOGRAPHIC
The hashtag printing phenomenon will be a bona fide hit – especially with the younger demographic! This is largely due to the fact that the Millennial demographic gravitates towards pictures, hashtags and Instagram. Millennials spend a huge chunk of their time on social media platforms, thus, capturing experiences via social is a win. If you’d like to win Millennials, a hashtag printer can help you reach your goal.
It encourages your audience to take pictures of your venue or snap selfies with their friends to share them on social media. This improves participation and enhances their overall venue experience.