HOW DOES SOCIAL WiFi WORK?
From your existing WiFi, we will create a free WiFi login for your customers, but before they log into the WiFi, a sample screen page will ask them to like, follow or login with their email or Facebook. The system puts their personal email from their account into an email marketing database. This creates an opportunity for you to build an email or contact list and engage more users across social networks.
While customers are using the WiFi you can auto-engage them with exciting offers via email, SMS, or push notification after they connect/disconnect from your free WiFi or you can add them to customer retargeting lists to intelligently display ads based on the number of days since their last visit.
To make this even better, you can set up automated surveys to follow up with the customer 2 hours after they’ve been added asking how their experience was. This blows people away. They love the attention to detail and that you CARE about their experience. This sets off a great long-term relationship with brand loyalty experiences at its best.
SOCIAL WiFi FEATURES
TOP SOCIAL LOGIN OPTIONS
Free WiFi login methods include Facebook, Twitter, Google, LinkedIn, Instagram, VK or just regular email. Adding social login options or customizing the login experience is easily done with a simple checkbox.
Create custom branded WiFi login experiences. Update the look and feel of your campaigns in real time from the cloud.
CUSTOM LANDING PAGES
People who connect to your free WiFi are redirected to your custom landing page.
Available in over 20 languages for a truly global experience.
BRANDED SPLASH PAGE
Custom brand your login page with your logo, colors, graphics, and text.
EMAIL & SMS MARKETING
Automatically send connected users’ data to your CRM or autoresponder.
Automate email list building by connecting your favorite autoresponder or CRM.
Limit the max amount of bandwidth each connected user can consume.
TIMED WiFi ACCESS
Set user connected time limits for promotions and prevent internet squatters.
Change your landing pages automatically by settings up a campaign schedule.
View in-depth customer social and demographic data of connected users and learn who your clients’ best and most loyal customers are with full analytics and reporting.
Customers can share predefined messages on Facebook.
CUSTOM THANK YOU PAGE
Create a custom ‘Thank You’ page that users are redirected to.
Embed retargeting scripts on your splash pages for smarter marketing.
Export your connected user data and metrics for further analysis.
SOCIAL WiFi BENEFITS TO BUSINESSES
BUILD QUALITY EMAIL LISTS
One of the biggest benefits of offering free WiFi is that you can build a quality phone and email lists of all the customers that visited your location and it increases the time spent on premises.
YOU'LL ENHANCE YOUR MARKETING
WiFi Marketing allows you to promote your business before or after customers even sign in or you can create a custom splash or landing page to attract customers and share real-time offers.
THEY'LL SPEND MORE — REALLY!
You might worry about customers who use the WiFi without spending a dime, but chances are good they’ll end up actually spending more. Half of the small businesses surveyed said that customers spent more money when free WiFi became available. For restaurants, customers can use the WiFi to share their food on social media.
ATTRACT NEW CUSTOMERS
WiFi allows businesses like restaurants, cafes, and pubs to attract new customers. Sitting alone in a café or a restaurant is quite awkward. According to a survey, 53 percent of people are happy to sit alone in restaurants and cafes if WiFi is available. Free WiFi access helps to connect with friends removing the stigma of sitting alone.
HELP DIFFERENTIATE YOUR BUSINESS FROM COMPETITORS
Quality and price were two traditional ways that helped businesses to differentiate themselves. Technology is forcing businesses to examine this approach again. We live in the age of smartphones. So providing free WiFi can provide a significant advantage over others. There are people who select venues based on availability of free WiFi.
INCREASE FOOT TRAFFIC
So you have already put up a sign at the corner of the street to gain more traffic. The brick and mortar businesses need much more than a sign spinner to acquire adequate foot traffic. Most people nowadays use GPS and the social mapping services like Google Maps, Yelp and Foursquare to find businesses. At times, they also search for specific amenities like free WiFi. Offering fast and free WiFi can put your business on the map for individuals who may not notice you otherwise. Moreover, the customers who are passing by will see your network.
A FEW MONTHS AGO FACEBOOK ANNOUNCED A NEW FEATURE CALLED FIND WiFi
The feature shows you nearby businesses that offer free WiFi to customers and lists them on a map. The feature also provides more details about the businesses, such as what they do and their opening hours, as well as the name of the WiFi network. However, it only works for companies that state that they offer a free WiFi connection on their Facebook page.
This new feature will draw the crowd to businesses! Don’t be left out with this marketing revolution!
Judging by the benefits, I don’t think that you’ll want to stop offering free WiFi to your customers because the availability of Free WiFi has moved from a nice thing to have to a noticeable customer expectation!
Put your WiFi to work in your business, and learn the smart way to build your phone and email list!